We are excited to announce the promotion of Erik Berens to managing director. After two years as commercial director, Berens will now steer Peblar’s expanding international business, building on a decade-long track record of leading high-growth teams across Europe.
Peblar’s board selected Berens for his proven ability to combine commercial rigour with market insight, ensuring growth is sustainable, disciplined and customer-centric. Under his commercial leadership, Peblar:
A fundamental strategy for Peblar is to keep manufacturing of its chargers in the Netherlands today and in the future. Berens said: “Our product quality is non-negotiable. We will continue to produce Peblar chargers at our world-class engineering, design and manufacturing facilities here in the Brainport area, the heart of technology in the Netherlands.”
Berens emphasised that Peblar’s culture of insight and collaboration remains central to success. “The best ideas come from those closest to the challenge,” he noted. “My role is to orchestrate that insight into focused action, keeping our teams connected, our partners empowered and our customers ahead of the curve.”
Founded by Prodrive Technologies, Peblar is an EV charging solutions provider that designs and manufactures all its products in-house in Eindhoven, the Netherlands. Our team of engineers leveraged decades of experience from our parent company, Prodrive Technologies, and built upon it. This approach ensures Peblar is fast to react, thorough in its approach, and consistently stays ahead of the curve.